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GOOGLE PLAY G-STAR ALL STARS

구글플레이에서 게임 플렛폼의 마케팅 일환으로 모바일 게임에 대한 인식 전환과 브랜드 이미지 확산을 위해 국내 최대 게임쇼 에 참가하였다. '최초 참가', ‘개발사가 아닌 플랫폼’, ‘메인 전시장이 아닌 컨벤션홀 단독관’ 등 어려운 과제 속에 차별화된 접근을 통해 사전부터 사후에 이르는 일련의 통합 캠페인을 총괄 기획/제작/운영하였다. ‘올스타즈(Allstars)’를 테마로 유명 게임 크리에이터 및 게임특화 연예인으로 구성된 팀 라이브 슈퍼매치(팀풍월량 VS 팀홍진호)를 필두로 사전부터 관심을 고조시켰으며, 컨셉과 방문객 져니로 무장한 이색적인 공간 연출 및 일반 챔피언쉽, 글로벌 게임 체험존, 다양한 이벤트 등을 통해 함께 환호하고 즐기는 축제 현장이 연출되어 연이은 호평과 대규모 인파 속에 성공적인 결과를 도출하였다.

Planning & Creative, Campaign Video Creative & Production, Creators Team Curation, Booth Production & Operation, Branding Production, Live Show Production & Staging, Digital Live Streaming

Client: GOOGLE KOREA

Category: BRANDING

Date: 2018.11 - 2018.11

2010 ADIDAS ORIGINALS CAMPAIGN: BRANDING

FENDI FASHION SHOW ‘HANGANG’: BRANDING

CHANEL CRUISE SHOW WITH BOON THE SHOP: BRANDING

DIESEL FLAGSHIP OPEN PROJECT: BRANDING

MILLER SHINE IN THE DARK: BRANDING

SMIRNOFF REPRESENT I AM STUDIO: BRANDING

CYM (COMPLETE YOUR MOMENT AT HOME) PROJECT: BRANDING

COCACOLA BURN YARD & FESTIVAL: BRANDING

CONVERSE GET LOUD GIGS IN KOREA: BRANDING

2013 ADIDAS ORIGINALS CAMPAIGN: BRANDING

JOHNNIE WALKER, FLAVOUR LAB: BRANDING

REEBOK CLASSIC LAUNCHING PARTY: BRANDING

CITYBREAK 2013 HYUNDAICARD MUSIC BRAND BOOTH: BRANDING

PILSNER FEST: BRANDING

SHAQ ATTAQ PRE-LAUNCHING: BRANDING

PERONI 50TH ANNIVERSARY ATELIER: BRANDING

WINDSOR BLACK: BRANDING

PILSNER URQUELL POP UP IN SEOUL: BRANDING

LE COQ SPORTIF WOMEN'S TRAINING SHOWCASE: BRANDING

REEBOK SKYSCAPE SHOWCASE: BRANDING

VANS STARWARS MOVIE NIGHT: BRANDING

REEBOK APGUJEONG CLASSIC STORE 1 YEAR ANNIVERSARY PARTY: BRANDING

HEINEKEN NEW STAR CAN MEDIA FACADE: BRANDING

SAB MILLER GLOBAL TTR: BRANDING

CITYBREAK 2014 HYUNDAICARD MUSIC BRAND BOOTH: BRANDING

SWATCH SISTEM51 POP UP STORE: BRANDING

HYUNDAI CARD FINANCESHOP CONCERT: BRANDING

HEINEKEN CITY EDITION LAUNCH PARTY: BRANDING

KANGOL 2014AW/2015SS SHOWCASE: BRANDING

WOLVERINE LAUNCH EVENT: BRANDING

VANS APGUJEONG FLAGSHIP STORE LAUNCHING EVENT: BRANDING

ADIDAS SNOWBOARDING BACKYARD PARK: BRANDING

VANS APGUJEONG FLAGSHIP STORE NEW YEAR MUSIC NIGHT: BRANDING

SBS AWARDS FESTIVAL YG BRAND BOOTH: BRANDING

ABC MART NUOVO SOMELISH (2015 SPRING CAMPAIGN): BRANDING

ABC MART NUOVO #IDesign (2015 SUMMER CAMPAIGN): BRANDING

TITLEIST 2015 TRAVEL GEAR SEMINAR AND PRESENTAION PREMIUM PASS: BRANDING

VANS APGUJEONG FLAGSHIP STORE VANS X ZIO ZIEGLER 내한 프로젝트: BRANDING

VANS APGUJEONG FLAGSHIP STORE MOVIE NIGHT VOL.1: BRANDING

VANS APGUJEONG FLAGSHIP STORE PROPELLER PREMIERE: BRANDING

VANS APGUJEONG FLAGSHIP STORE MUSIC NIGHT VOL.2: BRANDING

SWATCH SS2015 PRESSDAY: BRANDING

LACOSTE POLO VOYAGE (2015 30th ANNIVERSARY POLO CAMPAIGN): BRANDING

LEVI'S - LOT 700 : WOMEN'S DENIM POP UP: BRANDING

JAMESON CULT FILM CLUB: BRANDING

LEVI'S X SSG - THE NEW WOMEN DENIM COLLECTION: BRANDING

NIKE : FA15 TECHPACK SEEDING: BRANDING

JOHNNIE WALKER FACEBOOK PAGE: BRANDING

HEINEKEN : #CAPTURE THE CITY: BRANDING

JACKTEMBER NIGHT LIVE: BRANDING

DEVIL'S CARNIVAL: BRANDING

PHIATON TEDDY EDITION LAUNCHING SHOWCASE: BRANDING

NIKE AEROLOFT SPACE: BRANDING

F 2011~2014 SHOW REEL: BRANDING

F 2015 SHOW REEL: BRANDING

JAMESON CULT FILM CLUB: BRANDING

SAMSUNG MOBILE HISTORY CONTENTS VIDEO PRODUCTION: BRANDING

NIKE AIR FORCE 1 x AMOEBA 10th ANNIVERSARY: BRANDING

NESCAFE DOLCE GUSTO ART COLLABORATION @SEOUL SQUARE FACADE: BRANDING

AKMU 사춘기입문 IN 서울숲: BRANDING

ABSOLUT KOREA LIMITED EDITION LAUNCH EVENT: BRANDING

NIKE SNKRS STUDIO: BRANDING

NIKE AIR MAX DAY 2016. 3. 26: BRANDING

NIKE AIR PRESTO TRUCK: BRANDING

LIVE CLUB DAY HIDDEN STAGE by CONVERSE: BRANDING

JOHNNIE WALKER FACEBOOK PAGE: BRANDING

SHAKE SHACK BURGER, CREATIVE HOARDING PROJECT (MEET UP, POWER UP): BRANDING

ABSOLUT MIX: BRANDING

1st SHAKE SHACK LAUNCHING: BRANDING

LIVE CLUB DAY X RUBBERTARCKS LIVE by CONVERSE 컨버스: BRANDING

OMEGA PLANET OCEAN ‘DEEP BLACK’ collection launching showcase: BRANDING

LOUIS QUATORZE 16FW SHOWCASE & VIP EVENT: BRANDING

MIDO CITY PROJECT #BIBA Seoul Roadshow & Event: BRANDING

NARSSpace2.0: BRANDING

SWATCH ART EXHIBITION in KIAF(Korea International Art Fair): BRANDING

NIKE AF1 CAMO: BRANDING

SHAKE SHACK HALLOWEEN PROMOTION: BRANDING

JAMESON CULT FILM CLUB - GHOSTBUSTERS: BRANDING

SHAKE SHACK 2ND 청담 HOARDING PROJECT: BRANDING

ABSOLUT BASSMENT: BRANDING

JAMESON x LIVE CLUB DAY: BRANDING

SHAKE SHACK 3RD 두타 HOUSEWARMING & OPENING: BRANDING

ABSOLUT DISCO: BRANDING

COMMON GROUND 2ND ANNIVERSARY: BRANDING

NIKE AIRMAX DAY 2017 "REBELS ON AIR": BRANDING

ABSOLUT HIPHOP: BRANDING

ABSOLUT x ULTRA MUSIC FESTIVAL 2017: BRANDING

MALIBU x ULTRA MUSIC FESTIVAL 2017: BRANDING

ROXY FITNESS 2017: BRANDING

SHAKE SHACK 4TH 분당 HOUSEWARMING & OPENING: BRANDING

SHAKE SHACK 5TH 고양 스타필드 HOUSEWARMING & OPENING: BRANDING

SHAKE SHACK 1ST ANNIVERSARY "CHEF COLLABORATION": BRANDING

MILLER NIGHT BAZAAR SEOUL (홍대-이태원-성수): BRANDING

MILLER NIGHT BAZAAR BUSAN: BRANDING

JORDAN FAMILY DAY 2017: BRANDING

CONVERSE x TYLER THE CREATOR: BRANDING

MILLER HALLOWEEN "HOTEL ON AIR": BRANDING

MILLER NIGHT BAZAAR SEOUL - BRAND FILM: BRANDING

BALLANTINE’S FINEST LAUNCH: BRANDING

SHAKE SHACK 3RD HOARDING: BRANDING

SHAKE SHACK 4TH HOARDING: BRANDING

CAMBRIDGE MEMBERS 40TH ANNIVERSARY EMBLEM & WEBSITE DESIGN: BRANDING

CAMBRIDGE MEMBERS 40TH ANNIVERSARY CAMPAIGN: BRANDING

KOLON INDUSTRIES 60TH ANNIVERSARY CAMPAIGN: BRANDING

LIFEPLUS X 서울세계불꽃축제 OFFLINE CAMPAIGN: BRANDING

LIFEPLUS X 그랜드민트페스티벌 OFFLINE CAMPAIGN: BRANDING

NIKE x thisisneverthat: BRANDING

F 2017 SHOWREEL: BRANDING

LACOSTE x OLYMPIC: BRANDING

NIKE BATTLE FORCE: BRANDING

LIFEPLUS X LIVE CLUB DAY: BRANDING

SHAKE SHACK CHICK’N SHACK: BRANDING

CONVERSE X JW ANDERSON: BRANDING

SHAKE SHACK 6TH HOUSEWARMING PARTY & OPENING: BRANDING

SHAKE SHACK VR CHAMPION: BRANDING

VETEMENTS HK LIMITED EDITION POP-UP: BRANDING

JAMESON CITY SESSIONS SEOUL: BRANDING

NIKE AIRMAX DAY 2018 "SEOUL : ON AIR": BRANDING

ROXY FITNESS 2018: BRANDING

ABSOLUT ARTIST AWARDS "EXPRESS WITHOUT PREJUDICE": BRANDING

ABSOLUT MINI AMBASSADOR: BRANDING

ABSOLUT MINI 'ABSOLUT FUTURE': BRANDING

ABSOLUT MINI '밤과 미니사이': BRANDING

CONVERSE CHUCK 70 STUDIO: BRANDING

ABSOLUT x ULTRA MUSIC FESTIVAL 2018: BRANDING

MALIBU x ULTRA MUSIC FESTIVAL 2018: BRANDING

NIKE FOOTBALL STUDIO SEOUL: BRANDING

ABSOLUT LIME STREET PROMOTION: BRANDING

MALIBU SUMMER GAMES: BRANDING

LACOSTE FLAGSHIP STORE RENEWAL OPENING EVENT: BRANDING

PARADISE CITY OPENING LOUNGE PARTY: BRANDING

MIDO 100 YEARS ANNIVERSARY EXHIBITION: BRANDING

OCN THRILLER HOUSE: BRANDING

DISCOVERY 2018 FW SHOWCASE: BRANDING

DISCOVERY POP UP OPEN PARTY: BRANDING

MINI x STARFIELD HALLOWEEN HOUSE: BRANDING

MINI FLEAMARKET SEASON.5 < 대한미니상회>: BRANDING

GOOGLE PLAY G-STAR ALL STARS: BRANDING

STARBUCKS HAPPY HALLOWEEN Trick or Treat: BRANDING

WONDERFLOW FESTIVAL: BRANDING

NIKE BATTLE FORCE SEOUL: BRANDING

ABSOLUT EXTRAKT LAUNCH CAMPAIGN: BRANDING

BUDXNYE "HIGH TECH SEOUL": BRANDING

NIKE 위대한페스티벌: BRANDING

NIKE ON AIR 'JUST GO BIGGER : The Seoul Department': BRANDING

INNISFREE CHERRY BLOSSOM CAMPAIGN: BRANDING

MOUNTAIN DEW x HIPHOP AWARDS 2019: BRANDING

MOUNTAIN DEW 2019 CAMPAIGN - DESIGN MY DEW: BRANDING

MIDO: BRANDING

MINI HELLO PAUL! HELLO MINI!: BRANDING

CJ SUPER RACE MINI CHALLENGE KOREA 2019 'FIRST ROUND': BRANDING

VIBE X 2019 HIPHOPPLAYA FESTIVAL: BRANDING

MINI 60 YEARS ANNIVERSARY ROAD SHOW: BRANDING

BLUE BOTTLE COFFEE KOREA OPENING: BRANDING

HKDA GDA2018 홍콩디자이너협회 디자인어워드 세미나: BRANDING

CONVERSE JACK PURCELL POP-UP STORE: BRANDING

HYUNDAI CARD x ULTRA MUSIC FESTIVAL 2019: BRANDING

9.81 PARK GRANDSTAND: BRANDING

BONCHON ASIA BRAND CAMPAIGN: BRANDING

ABSOLUT GRAPEFRUIT x ULTRA MUSIC FESTIVAL 2019: BRANDING

CJ SUPER RACE MINI CHALLENGE KOREA 2019 'INJE NIGHT RACE': BRANDING

JORDAN NOTHING TO HIDE CAMAPAIGN ‘치아고백’: BRANDING

YOUR #TEAVANALIFE: BRANDING

ABSOLUT GRAPEFRUIT STREET PROMOTION: BRANDING

제주맥주 '서울시 제주도 한강': BRANDING

CONVERSE ONE STAR BLOCK PARTY: BRANDING

ABSOLUT MINI AMBASSADOR 2.0: BRANDING

PARADISE ART LAB SHOWCASE 2019: BRANDING

HYUNDAI CARD ‘The Green x cococapitan’: BRANDING

제주맥주 '서울시 제주도' 도심편: BRANDING

2019 OCN THRILLER HOUSE: BRANDING

JORDAN FAMILY DAY 2019: BRANDING

THE CJ CUP 2019 GALADINNER: BRANDING

NAVER ONSTAGE X MARBLING STUDIO: BRANDING

9.81 PARK IN JEJU BRANDING: BRANDING

MOUNTAIN DEW 2020 CAMPAIGN: BRANDING

GATORADE - G MOMENT Campaign: BRANDING

NIKE JORDAN SEOUL: BRANDING

NIKE WOMENS AIR JORDAN 3 SEOUL RELEASE: BRANDING

AROMATICA VIRAL FILM: BRANDING

EPISODE 성수 PROMOTION: BRANDING

ANDAR LIFE POSITIVE STUDIO: BRANDING

AIA VITALITY RELAUNCHING: BRANDING

AIA VITALITY REBRANDING: BRANDING

NIKE: BRANDING

9.81 PARK: BRANDING

GATORADE: BRANDING

GATORADE x LEE KANG IN: BRANDING

HANWHA DREAMPLUS: BRANDING

CONVERSE: BRANDING

9.81 PARK: BRANDING

CJ ONSTYLE LAUNCHING MEDIA PRESENTATION: BRANDING

9.81 PARK: BRANDING

SHAKE SHACK: BRANDING

NIKE: BRANDING

NIKE: BRANDING

NIKE: BRANDING

9.81 PARK: BRANDING

NIKE AGJ AR: BRANDING

NIKE DUNK SEOUL: BRANDING

NIKE BY YOU: BRANDING

SHAKESHACK DONGTAN OPEN: BRANDING

CJ ENM GLOBAL DAY: BRANDING

CJ ENM 2021 VISONARY AWARDS: BRANDING

한율 X 복순도가 POPUP: BRANDING

SHACK TRACK AND FIELD: BRANDING

SHAKESHACK: BRANDING

9.81 PARK GROC 2021: BRANDING

BAILEYS AMBASSDOR: BRANDING

ZER01NEDAY 2021: BRANDING